how CAPS certification helps your business

The aging-in-place market is booming — and it’s not slowing down. With over 70 million Baby Boomers now reaching retirement age, professionals who understand how to meet the needs of this generation will have a major competitive edge. One of the smartest ways to prepare? Earning your Certified Aging-in-Place Specialist (CAPS) designation.

But here’s the big question: How does CAPS certification actually help your business grow?

how CAPS certification helps your business

Whether you're a remodeler, occupational therapist, designer, or home service provider, here are 5 tangible ways CAPS certification can transform your professional path:

1. Stand Out in a Crowded Marketplace

Let’s be real: consumers are overwhelmed by options. When families are seeking help to keep their loved ones safe at home, trust and credentials matter.

CAPS certification adds instant credibility to your name and your business. It tells potential clients, “I’ve been trained. I understand your needs. I have solutions.”

“Fritzi’s CAPS course helped me win a contract with a local hospital looking for aging-in-place modifications for discharge patients.”— CAPS Grad & Remodeler

2. Expand Your Service Offerings

CAPS doesn’t just teach theory—it equips you with real-world tools to expand what you offer clients.

Builders can incorporate accessibility features seamlessly into remodels
Therapists can advise on home modifications that improve safety and independence
Designers can create beautiful spaces that are also functional and safe

This means you’re not just doing the work—you’re guiding the client journey with expertise.

3. Increase Your Value—and Your Revenue

People are willing to pay more for specialists. With CAPS under your belt, you can confidently position yourself as an expert in a growing niche market.

CAPS grads often charge premium rates for consults, design plans, and modification services—because they bring more value to the table.

4. Build Trust with Clients and Referral Partners

Having CAPS certification opens the door to partnerships with:

Home health agencies
Discharge planners
Senior-focused real estate agents
Government and community organizations

When these professionals know you’re CAPS-certified, they’re more likely to refer clients to you—because they trust you know what you’re doing.

5. Future-Proof Your Business

We’re entering the first era of 30+ year retirements. That means more homeowners will need help staying safe at home—and more adult children will be seeking guidance on how to help.

CAPS allows you to be part of the solution now—and stay relevant as the demand increases.

“I took CAPS to serve my clients better. What I didn’t expect was how it would completely reshape my business model in the best way.”— Occupational Therapist, 2024 CAPS Grad

🎓 Learn CAPS with the Nation’s Top Instructor

At Household Guardians, you’ll learn directly from Fritzi Gros-Daillon, 2019 NAHB Educator of the Year and Director of Education for Age Safe America.

Her interactive, live Zoom classes offer: