Course 1 – Marketing and Communicating with the Aging in Place Client (CAPS I)


The Certified Aging-in-Place Specialist (CAPS) designation program teaches the technical, business management and customer service skills essential to competing in the fastest growing segment of the residential remodeling industry – home modifications for aging in place.

Continuing Education Units (CEUS) for AIA, AOTA, NKBA

Remaining class dates in 2022: July 13, August 10, September 7, October 12, November 9, December 7

Registration closes on the Friday before the scheduled date. Students can contact me with questions and can be wait listed or register for a later date.

Choose a date from the dropdown below.


SKU: N/A Category:


Course 1: Marketing and Communicating with the Aging in Place Client (CAPS I)

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.

Classes are live (not recorded) from 8:00 am – 4:00 pm PST.

Session dates: (Choose your desired date from the dropdown.)

July 13

August 10

September 7

October 12

November 9

December 7

As a graduate of this course, you will be able to:

  • Identify access points and marketing opportunities within targeted AIP segments.
  • Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
  • Identify common challenges of functioning in a real-world environment for the AIP population.
  • Enhance the client consulting process with effective needs assessment and communication techniques.

Read feedback from past students.

This course is required for the NAHB Certified Aging in Place Specialist designation. It can be an elective for the Master CSPP and CGA designations.

Classes are live (not recorded) from 8:00 am – 4:00 pm PST.

Additional information


Apr 13, 2022, May 11, 2022, June 8, 2022, July 13, 2022, Aug 10, 2022, Sep 7, 2022, Oct 12, 2022, Nov 9, 2022, Dec 7, 2022


NAHB member – $250, non-member – $300