Course 1: Marketing and Communicating with the Aging in Place Client (CAPS I)
Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.
As a graduate of this course, you will be able to:
- Identify access points and marketing opportunities within targeted AIP segments.
- Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
- Identify common challenges of functioning in a real-world environment for the AIP population.
- Enhance the client consulting process with effective needs assessment and communication techniques.
This course is required for the NAHB Certified Aging in Place Specialist designation. It can be an elective for the Master CSPP and CGA designations.